Saturday, January 19

New music, new model

These sounds have a history. Recorded on "the corner of Spring and Flinders Sts on a rainy afternoon, the corner of Spencer and Flinders Sts on a baking hot morning, a train ride from Parliament to Melbourne Central, a stroll through the food stalls at the Queen Vic markets on a Saturday morning, and a visit to the CERES Environmental Park in Brunswick," expat New Zealand duo Montano built their latest album from the ground up from found sounds, or field recordings. But you won't find it in record shops. They've put the whole album on Amie Street.

We've blogged in the past about new ways of marketing, distributing and selling work which is already digital, (Artists give it away with new distribution models). Amie Street goes a couple steps further than a simple "give what you want", or "get it for free" model, taking some tips from the school playground. If you're the first to discover a hot new band and download their tracks, it's free. But once that popularity hits the masses, the price of each song starts rising for every download it gets, capping at 98 cents. Plus - like the playground - if you're the cool kid who recommended the band to everyone from the get go, you're account is credited when they all catchup and start racking up the download count. And artists are taking notice; rappers like Busta Rhymes just put out a mixtape on Amie, Aussie dance kids Justice released their latest single, and Lou Reed dropped a couple one-off tracks that aren't on any albums.

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