Thursday, October 25

Pixels to paint: Outsourcing image production

It's a bizaare image: a couple KKK members, Xzibit (of Pimp my Ride fame), and an industrial robot, all set in a forest scene. Just Another Painting restores the traditional patron relationship by commissioning a work - but then twists it, offshoring production to a painter named Jung Min and developing the montage using lo-res shots from the web. Staging the project, the anonymous patron is deliberately difficult, requesting daily work in progress shots, repositioned elements, and even new items added late in the process.

In Dafen, China, it really is just another painting. The tiny village has elevated mass production of oils and famous pieces to a $36 million dollar industry. It's estimated "60 percent of the world's cheap oil paintings" are produced within the town's 4 square kilometres. A good painter can crank out up to 30 pieces a day: Monet's, Van Goghs, or more generic scenes like nudes and military poses. One of the biggest operations, Shenzhen Artlover Ltd, state they wish to "get into the business of oil paintings the way McDonalds got into the business of fast food."

No comments: